Field notes.
Writing and artifacts from past, current, and future projects.
Craft
On the long-form / short-form rhythm of a brand system.
The brand system that survives is the one that knows when to whisper. A note on visual cadence, drawn from three years of identity work.
12 · APR · 2026 · 8 min read
Tools
A field guide to specifying type for editorial websites.
A working set of CSS clamps, opsz tokens, and italics-on-purpose rules. Calibrated for Fraunces, but principles travel.
03 · MAR · 2026 · 6 min read
Process
Why we still draft every wireframe by hand, in 2026.
Figma is a precision tool, but a wireframe is a thinking tool. A defence of the A3 pad, the 0.5mm pencil, and the trash can.
18 · FEB · 2026 · 5 min read
Studio
How we price a brand identity, line by line.
An honest break-down of where the money goes when you commission a small studio for a full brand.
02 · FEB · 2026 · 4 min read
Industry
The case for smaller studios — three on purpose.
A reply to a question we get more than any other. On scale, on growth, and on quietly refusing both.
14 · JAN · 2026 · 9 min read
Craft
Page transitions as a design element, not a feature.
The transition is part of the design. A primer on shared-element morphs and where they pay off.
04 · JAN · 2026 · 7 min read