How I work
I approach every project the same way — read the terrain, find the line, follow it through from idea to launch.
Full Studio · 4–6 Week Trial → Ongoing
Product Design
I think in systems, not screens. Every product is grounded in research, proven through prototypes, and built to scale — so it still holds together and holds its identity years later.
Deliverables
- + User research + synthesis
- + User flows + journey maps
- + Interactive prototypes
- + Design system + component library
Ideal for
Series A–C startups scaling past their founder-designed phase, companies repositioning or with a complex product needing simplification.
Example — Seek AI ↗Starter to Full Studio · 2–4 Weeks
Brand Identity
I consider every touchpoint — print, screen, motion — down to the ones you didn't know mattered.
Deliverables
- + Brand strategy + positioning
- + Voice & messaging framework
- + Logo suite + visual identity system
- + Brand guidelines
Full Studio · 4-6 Weeks
Build & Launch
A starter package (0–1) for people who need to test an idea fast. I develop brand identity and a website faster than most — strategy, design, and development, all in one.
Deliverables
- + Brand identity (logo, color, type)
- + Website design + development
- + Launch-ready in weeks, not months
- + Built to test, structured to scale if it works
Ideal for
Founders launching a new product or brand from the ground up; teams that need strategy, design, and a live site in one engagement.
Example — Wes Moore BMX ↗Three ways in.
All prices in USD
2 weeks
Basecamp
$3,000+
One designer, one week of direction, one week of execution. Best for a focused deliverable.
- ● One scope (e.g. logo, landing page)
- ● Weekly working sessions, half or full days
- ● Source files + handoff deliverables
- ● Additional cost for revisions after week 2
4-6 weeks
Summit
$14,000+
The full studio, end-to-end. Where most of my work lives. Brand strategy, design, and development all in one.
- ● Full strategy + design + build
- ● Brand package - voice, visuals, & guides.
- ● Website build – index and one subpage template
- ● Six-month aftercare
20-40 Week
Expedition
$20,000+ /mo
A retained relationship for companies with an ongoing design cadence.
- ● Dedicated team time, four days / wk
- ● Monthly direction reviews
- ● Priority on new work
- ● Studio Slack channel
A first call (free, 30 min) to understand the brief. I follow up with a one-page proposal — scope, timeline, fee — within 24 hours. If it fits, I send a contract and a deposit invoice—no agency dance.
All types — Startups, SMBs, and sometimes agencies.
The tiers are a guide, not a menu. Tell me what you're working on, and I will write a custom proposal.
Occasionally, for founders I already know and for projects I believe in. Not as a general policy.
Currently available, but it can change quickly. I try to be flexible, but it depends on the gig.
Most of my work is done remote, but I can accommodate on-site visits that are within reason.