How I work
Whether I'm shredding down the mountain or climbing up, I'm always looking for that perfect line. I work across product, brand, and visual systems the same way — reading the terrain, then finding the path nobody else noticed.
Full Studio · 4–6 Week Trial → Ongoing
Product Design
I think in systems, not screens. Every product is grounded in research, proven through prototypes, and built to scale — so it still holds together and holds its identity years later.
Deliverables
- + User research + synthesis
- + User flows + journey maps
- + Interactive prototypes
- + Design system + component library
Ideal for
Series A–C startups scaling past their founder-designed phase, companies repositioning or with a complex product needing simplification.
Example — Seek AI – redesign ↗Starter to Full Studio · 2–4 Weeks
Brand Identity
I consider every touchpoint — print, screen, motion — down to the ones you didn't know mattered.
Deliverables
- + Brand strategy + positioning
- + Voice & messaging framework
- + Logo suite + visual identity system
- + Brand guidelines
Ideal for
Startups finding their voice; SMBs looking to level up.
Example — Wes Moore BMX — full identity ↗Full Studio · 4-6 Weeks
Build & Launch
A starter package (0–1) for people who need to test an idea fast. I develop brand identity and a website faster than most — strategy, design, and development, all in one.
Deliverables
- + Brand identity (logo, color, type)
- + Website design + development
- + Launch-ready in weeks, not months
- + Built to test, structured to scale if it works
Ideal for
Founders launching a new product or brand from the ground up; teams that need strategy, design, and a live site in one engagement.
Example — Cape Atlantis Shells — identity & site ↗Starter · Timeline Varies
Print Production
From books to apparel, I work with reliable vendors and partners to turn ideas into tangible goods.
Deliverables
- + Books + editorial print
- + Apparel & merch
- + Packaging & tangible goods
- + Vendor sourcing + production management
Ideal for
Authors, creators, influencers, startups, and SMBs looking to engage IRL.
Example — Peggy the Panda — book ↗Three ways in.
All prices in USD
2 weeks
Starter 0-1
$3,000+
One designer, one week of direction, one week of execution. Best for a focused deliverable.
- ● One scope (e.g. logo, landing page)
- ● Weekly working sessions, half or full days
- ● Source files + handoff deliverables
- ● Additional cost for revisions after week 2
4-6 weeks
Build & Launch
$14,000+
The full studio, end-to-end. Where most of my work lives. Brand strategy, design, and development all in one.
- ● Full strategy + design + build
- ● Brand package - vioce, viuals, & guides.
- ● Website build – index and one subpage template
- ● Six-month aftercare
20-40 Week
Contract
$20,000+ /mo
A retained relationship for companies with an ongoing design cadence.
- ● Dedicated team time, four days / wk
- ● Monthly direction reviews
- ● Priority on new work
- ● Studio Slack channel
A first call (free, 30 min) to understand the brief. We follow up with a one-page proposal — scope, timeline, fee — within 24 hours. If it fits, we send a contract and a deposit invoice—no agency dance.
All types — Startups, SMBs, and sometimes agencies and fortune 500 companies.
The tiers are a guide, not a menu. Tell me what you're working on, and I willl write a custom proposal.
Occasionally, for founders I already know and for projects I believe in. Not as a general policy.
Currently available now, but it can change quickly. I try to be flexible, but it depends on the gig.
Most of my work is done remote, but I can accommodate on-site visits that are within reason.