Tony Voorhees Studio

The boring part nobody sees.

By Tony Voorhees · Aug · 10 · 2026 · 2 min read

The boring part nobody sees.
Article · Studio

“The question underneath the question. Not where are you going, but why are you going there?”

Tony Voorhees, Founder

↳ Today

Before any of this shows up at tonyvoorhees.com, there’s a pile of work nobody writes a case study about. Turns out, launching a studio touches every discipline it claims to cover — which is either a good sign or a warning, depending on the day.

↳ Checklist

House Keeping:

  • Site — Astro-built on GitHub Pages

  • Case studies — Seek AI, EVgo, Peggy the Panda, Wes Moore BMX

  • Engagement model — Basecamp, Summit, Expedition

Tony Voorhees

Tony Voorhees

Founder & Designer