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EVgo.com Redesign

EVgo · 2022

Product Design Design Systems Web
EVgo.com Redesign — EVgo, 2022

FIG. 01 — EVgo.com Redesign, web, 2022

Client

EVgo

Year

2022

Scope

Design Systems · Web

Recognition

Lean Team

Unifying product and marketing to rebuild one of America’s largest EV charging network websites

Impact at a glance.

  • 30% bounce rate reduction
  • 250K+ monthly visitors (up from 100-200K)
  • 2x average engagement time (1-2 min → 2-4 min)
  • 50+ pages redesigned in 12 months
  • WCAG 2.1 AA-compliant accessibility achieved

    • FIG. 02 —

    FIG. 03 —

    “The company needed someone who could bridge the gap between marketing ambitions and product reality.”

    FIG. 04 —

    EVgo’s website was broken.

    As one of America’s largest public EV charging networks, they had a digital presence that didn’t match their market position:

  • Fragmented experience: Marketing and product teams working in silos created inconsistent navigation, duplicate links, and conflicting styles.
  • Accessibility failures: Missing alt tags, poor color contrast, broken tabbing—basic ADA compliance was lacking.
  • Blocked marketing velocity: Every form, every landing page required engineering time. Hard-coded components meant weeks of delay for simple updates.
  • Poor performance: 3+ second load times and a 72% bounce rate.

    • The company needed someone who could bridge the gap between marketing ambitions and product reality.

    (—) — Credits

    Design & Management

    Tony Voorhees

    Development

    Mark Crisostomo

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